1. Non-surgical procedures are becoming more popular
At the time when surgical procedures continue to be in demand, more patients are opting for non-surgical treatments today. These procedures can produce excellent results with minimal discomfort and downtime. Injectable treatments like Botox and dermal fillers top the list. Other popular non-surgical options include skin tightening and body contouring procedures using technology like lasers, radiofrequency energy and ultrasound.
2. Getting a Lift
The facelift is still one of the most popular surgical options, thanks to new techniques that allow this procedure to be better customized to the specific needs of each patient. At the same time, other areas are also getting a surgical lift today, including the breasts, buttocks, thighs, and upper arms. Lifts are effective for removing excess skin and tissue from the treatment area while firming up skin for a smoother, more contoured appearance.
3. Plumping the Pout
The lips have come into focus this year as more patients are coming in looking for the plump pout sported by celebrities like Kylie Jenner and Angelina Jolie. Dermal fillers feature smoother solutions today that also produce better results in delicate areas like the lips.
4. Smaller Breasts, Bigger Buttocks
The ideal body shape women are seeking at their plastic surgeon’s office is also changing. Breast implants are going smaller to give women more fullness without looking unnatural or disproportionate. At the same time, women (and men) are looking for ways to round out their backside, adding balance to the entire figure. Buttock augmentation can be performed with implants or through fat transfer, a procedure well-known as the Brazilian butt lift.
5. Getting Personal
Procedures to restore a woman’s body after childbirth and breastfeeding, have gotten more personal. Today, many women are looking to add vaginal rejuvenation to the mix, which offers both aesthetic and medical benefits in some cases.
6. Expanding the Market
Women are no longer the only patients heading into plastic surgeon’s offices today. Surgeons are also seeing an uptick in male patients seeking everything from Botox injections to liposuction. As the job force becomes more competitive and male celebrities continue to open up about their own cosmetic procedures, men are discovering the benefits of the occasional nip and tuck as well.